During the preference period, our digital marketing campaigns for İstanbul Kent University resulted in a remarkable 30% increase in student enrollment rates. To achieve this success, we managed Google, Meta, Microsoft, and Programmatic platforms with an integrated strategy, adopting a multi-channel advertising approach focused on the target audience.

1. Target Audience Analysis and Strategic Planning

In the initial phase, we conducted detailed target audience analyses tailored to the preference period. By examining demographic, geographic, and behavioral data of prospective students, we developed an optimized communication plan based on audience behavior across platforms.

Strategically, we selected the most suitable ad formats for each platform (Google Search and Display Network, Meta sponsored content, Microsoft search ads, and Programmatic geo-targeting) to establish a channel-specific roadmap.

2. Content Production and Creative Solutions

We created platform-specific ad creatives and content variations. By crafting effective, conversion-focused messages targeting prospective students, we highlighted the university’s strengths, academic offerings, and social opportunities in campaign content.

To enhance the impact of the messaging, we designed search-focused ad texts for Google and Microsoft, visually engaging content for younger audiences on Meta, and preference-period-specific creatives for Programmatic platforms.

3. Campaign Management and Optimization Processes

Throughout the campaign, we monitored performance in real-time and implemented daily optimizations on all platforms. By regularly analyzing key metrics such as CPC, CTR, and conversion rates, we prioritized high-performing content while revising underperforming ads.

On platforms like Meta and Google, we created custom audiences and retargeting lists to optimize conversion rates with strategies aimed at re-engaging visitors.

4. Reporting and Outcome Evaluation

At the end of the preference period, we thoroughly analyzed data from all channels and evaluated performance. The impact of optimizations and strategic targeting resulted in a 30% increase in student enrollment rates for İstanbul Kent University.

We documented these results in detailed reports, providing a reference for future preference period campaign planning.

Summary and Impact

This comprehensive and optimized campaign process significantly contributed to İstanbul Kent University achieving its preference period goals, delivering a substantial increase in enrollment rates.

Through our performance marketing efforts, we successfully reached the target audience on the most effective platforms. By employing creative strategies and impactful digital solutions, we not only increased the university’s brand awareness but also generated high-quality application traffic during the preference period.

Curious about how we achieved this success? In the video below, you can explore the strategies we developed, the methods we implemented, and the outcomes we achieved for İstanbul Kent University in detail.