CLIENTS CHALLENGE BEFORE JOINING US:

• Data flow between the website and Google Analytics was not being provided correctly.
• Data coming into Google Analytics was not parsing.
• No sonversion or funnel tracking via Google Analytics.
• User behavior could not be analyzed correctly.
• Audience definitions were not established.
• Audiences were not being collected for use in performance-oriented campaigns.
• Website traffic was not tracked on a channel basis.
• User behaviors were not tracked by any platform.

ACTIVITIES WE DO FOR CUSTOMER AND RESULT:

• Goal and conversion events have been set up in the Google Analytics account.
• Funnel was installed to follow the basket stages and a multi-channel funnel was created.
• Behavior analysis report has been customized for tracking user behavior.
• 13 different audiences were created for category-based and cart-based users.
• User traffic to the website is separated on the basis of channels.
• Dynamic URL parameters have been created for performance campaigns.
• Audience definitions of users who spend more than 1 minute on the website have been created.
• Google Tag Manager has been installed.
• By counting the CTA buttons on the products under the slider area, the categories that attract the user’s attention were analyzed.
• URL tracking was done via Google Search Console and errors were detected on mobile.
• Yandex Metrica has been installed.
• User behaviors were analyzed with Yandex Metrica and suggestions were made for website development.
• Domain Verified and Facebook Pixel setups have been made for Meta Business.

After the arrangements made;

• The brand analyzed the data more effectively.
• Thanks to the collected data, performance campaigns were organized for the right audience.
• There was a 3-fold increase in ROAS and e-commerce revenues.

To learn about the services provided by Marker Groupe, you can contact us via the  MarkerGroupe.com  website or via the e-mail address [email protected].